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The 2025 REACT Survey Launches June 3!

May 19, 2025

The annual REACT survey launches Tuesday, June 3! Simpson residents should be sure to check their email for the unique survey link which is sent from [email protected]. Residents, should you not receive the email, please contact the onsite team.

 

📝What is the REACT survey? 

Each year, Simpson partners with the nationally recognized real estate consulting firm, CEL & Associates, Inc., to conduct a confidential resident survey—what we proudly call REACT.

 

The purpose of REACT is simple: we want to hear directly from our residents about what we’re doing well and, just as importantly, where we can do better. Your honest feedback helps us enhance the living experience across all our communities.

 

Thanks to our residents’ participation, last year we hit a record-high 52.5% response rate—a huge achievement! The survey is emailed to the primary resident on file for every apartment home. Each survey link is unique and completely confidential, ensuring your privacy is protected.

 

🎉As a thank-you for taking the time to share your thoughts, Simpson is excited to host a resident giveaway. This year’s grand prize? Up to 1 month of free rent for one lucky winner!*

 

So keep an eye on your inbox, and thank you in advance for helping us continue to grow and improve.

 

📣 When will residents receive the REACT resident survey? 

REACT launches Tuesday, June 3. CEL & Associates, Inc. will email the survey to the primary resident on file with the leasing office. That email will come from [email protected]. Additionally, a weekly email reminder will be sent to the residents until their survey has been submitted.

 

What if residents don’t receive the email with the survey link? 

  • Check with spouses, partners, or other household members to determine if they received the email. 
  • Contact the leasing office and they will provide instructions on how to obtain the unique survey link directly from CEL & Associates, Inc.

 

💬Our residents’ feedback is truly appreciated! 

We recognize there are many apartment home choices available, and we are honored our residents have chosen a Simpson community as the place they call home. We strive to not only achieve, but exceed our resident’s expectations and the REACT survey is a great way to determine whether we are meeting that goal. 

 

20+ years of Excellence in Customer Service 

Thanks to our continued focus on excellence, Simpson proudly received the A-List Award for Customer Service for the 22nd year in a row in 2024! In 2024, an impressive 18 communities earned the Platinum A-List Award, and 44 communities received the A-List Award—a true testament to the hard work of our teams and the valuable feedback from our residents. Find out more here.

 

We couldn’t achieve these honors without the participation of our residents in the REACT survey, and we’re truly grateful for the time and thought you put into your feedback.

 

We’re excited to review the 2025 responses and continue improving your experience with us!

 

*Employees of CEL & Associates, Inc. and of Simpson Housing LLLP are not eligible to participate in the drawing. Free rent is only applicable to the actual monthly rent and does not apply to additional monthly charges (pet rent, etc.). Winners must maintain residency and be in good standing to receive prizes. Simpson Housing has the right to forfeit entries if a change in management occurs during the survey period.

Some photos and renderings are for representation purposes only. Information subject to error, change or deletion.

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